The NBA has seen mixed success with the 2025 relaunch of NBA TV. While viewership for live games is on par with previous years, viewership for studio programming has declined immensely since last year ...

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NBA Cup group play is available to watch with Hulu + Live TV too. Prices for the cable alternative start at $89.99 per month, while each plan comes with Hulu, Disney+ and ESPN Unlimited for free.