It is not uncommon in science for 'unconscious processing' to be equated with the kinds of brain processes that occur in response to stimuli that are presented below the threshold of awareness, that ...

It is not uncommon in science for 'unconscious processing' to be equated with the kinds of brain processes that occur in response to stimuli that are presented below the threshold of awareness, that ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

We are constantly learning new things as we go about our lives. In addition to learning new facts, procedures, and concepts, we are also refining our sensory abilities. How and when these sensory ...

Human eating behaviour is motivated and shaped by a complex interaction of internal drives such as hunger, external influences such as environmental cues and the sensory properties of food itself.

Add articles to your saved list and come back to them any time. International research shows subliminal advertising techniques do have an impact on brain activity - but the question over whether this ...

Keeping up with the beat: People are quite good at it, even when the timing changes at a nearly imperceptible level. Using the well-known experimental procedure of finger-tapping to an auditory beat, ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Millions of people are turning to ‘subliminals’ for self-improvement, from boosting their mood to supposedly growing a few inches, but do these videos cause more harm than good? There is a scene in ...