The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report. The research, in Current Biology, suggests subliminal advertising is probably ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.