As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Packaging design sits within a regulatory framework that controls material choice, required information, and environmental impact.

Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...