New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Research from Cornell University suggests that people assign different levels of social status to others depending on how they choose to pay for goods and services, Allen Adamson and Alexander Fulmer ...

It’s sometimes said that people buy products they don’t really need, with money they don’t really have, to impress people they don’t really like. This behaviour is known as conspicuous consumption ...