Since 1986, Sprite has fostered a time-honored tradition of partnering with hip-hop’s hottest artists in its commercials, and GloRilla has now been passed the mic. Celebrating hip-hop’s 50th ...

As part of the groundbreaking global music program, Sprite Limelight, the brand is bridging the gap between Hip Hop’s golden age and the new school with the exciting collaboration of rising ...

Latto brings the old-school to 2023 for Sprite’s Hip-Hop 50 campaign. In collaboration with the soft drink company, the “Lottery” rhymer has remade 1992 Eric B. & Rakim classic “Don’t Sweat the ...

Watch the 60-second ad with the four rap stars. Sprite has a long history of working with Hip Hop artists. The soda brand’s latest campaign features rap legends Nas and Rakim as well as new school ...