REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...

Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

The deal will be a relocation of Spectrum’s headquarters, currently about eight blocks north at 1633 Broadway. Spectrum will move into its new office in the 30-story tower in the fall, Rudin said. “We ...

Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the automatic identification and data-collection (AIDC) market. Unlike other firms, Spectrum’s account ...

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement The new sponsorship agreement includes advertising rights on the Cardinals English and ...

In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s ...

Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and ...