Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial to have a good image if you want to run a successful business irrespective ...

Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, leveraging platforms for podcast appearances, guest posts, and consistent, quality ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

The MarketWatch News Department was not involved in the creation of this content. As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity ...