Quick, what's Snapchat's most important feature? While you'd be forgiven for answering "Stories," the most important feature to Snapchat's business today might be something else entirely: lenses. Yes, ...

While the Snapchat mobile app is Snap’s most popular offering, its desktop app Lens Studio lets users easily create augmented reality lenses that can be applied on the go. Today, Lens Studio is adding ...

Snap is kicking off its Partner Summit in Los Angeles with a few announcements about the feature that makes Snapchat tick: augmented reality Lenses. For starters, Lens Studio, which lets anyone create ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 300,000 Lenses created by independent users, and those ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

It is a known fact that no Snapchat filter will ever be as good as the dog filter. The bread-face filter comes in at a close second place. But that third-place slot is anybody’s game … which is great ...

Snapchat today is making it easier for brands to create AR Lenses designed for the application. The company is launching a new program it calls Lens Creative Partners, which lets business discover ...

Snapchat is, for the first time, bringing its camera outside of its mobile app. The company just released a dedicated desktop app, called Snap Camera, which lets people use its signature augmented ...