Leave it to Lego, the legacy toy brand known for its plastic bricks and a penchant for new technology, to blend physical and digital retail in a creative way — by establishing an apparel pop-up ...

Levi's released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to sister publication Mobile Marketer. Users ...

American Eagle’s partnership with ThredUp sees the brand leveraging interest in circular fashion as it attempts to strengthen ties with Gen Z, a move supported by ongoing evidence that environmental ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Augmented Reality (AR) is becoming more of a thing in our daily lives. While we’re far from being able to edit full business documents and watch movies with only a special pair of glasses, we’re ...

Snapchat co-founder Evan Spiegel has teased the possibility of being able to try on clothes virtually on television. The video-sharing platform's AR software, Camera Kit, is already being used by ...

In an unexpected nod to the future of fashion, LEGO Wear and Snapchat have just launched a clothing store with no clothes in it. As London Fashion Week approaches, the brands have swapped traditional ...

Imagine buying a new shirt online, opening your favorite social media app, and sending a photo of you unboxing said shirt to the company that made it. That's exactly what's happening on Everlane's ...

Levi's this week released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer. Users of the ...