When one looks comparatively at the financial results for a media company, a year-over-year analysis is standard, rather than quarter-by-quarter — although the story of sequential growth was one told ...

Enabling third-party data is a move that brings Snapchat more inline with what Google, Facebook and Twitter already offer and is an important step in helping marketers make their ads more relevant.

YouTube has partnered with the United Nations and Tribeca Enterprises to pose a challenge to world-class creative agencies and filmmakers: use sequential ad campaigns to drive awareness and action for ...

The other term, “sequential messaging and targeting,” describes the practice of serving a series of ads in a particular order to tell a brand’s story. For example, a listener might first be exposed to ...

A year into flexing the muscles of its in-house programmatic media buying arm, Netflix is now looking at how it can further hone its cross-screen capabilities by sequentially targeting audiences with ...

Getting the right ad in front of the right viewer is only the beginning. Today, online video advertising company YuMe unveiled its latest offering, the People-Based Marketing Suite, and it's an ...

Looking to provide an alternative to the ever-popular cookie targeting used in online display advertising today, Keith Pieper has decided it’s time to “pivot” his 10-person startup – was Pretarget ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. You may already be ...

Seventy-six percent of people will skip ads that appear before on-demand content if given the opportunity, and 15% of people will do something else while a pre-roll spot plays, according to a study ...