LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing ...

As long as people have been able to dress in color, we’ve been desperate to do it better. In the mid-19th century, advances in dyeing technology and synthetic organic chemistry allowed the textile ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

This Saturday, I’m getting married in my backyard. I’ve spent the last few months trying to find the perfect suit. That hasn’t, as you might expect, involved consulting with a cadre of aged Italian ...

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok. By Callie Holtermann A barefaced woman studies ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

Most people don’t walk around thinking, “I don’t understand my undertone.” What they feel instead is subtler and heavier. They feel that something is always slightly off. The lipstick looks perfect on ...

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...