Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

Scratching isn't great for your skin, but new research shows why it feels good. To our surprise, we found that areas of the brain associated with unpleasant or aversive emotions and memories became ...

Providing cats with safe hiding places and plenty of opportunities to play can help to reduce their stress, and save frustrated owners’ furniture from being scratched, new research suggests.