Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization. For too many, improving customer experience ...

A new paper in the Journal of Survey Statistics and Methodology, published by Oxford University Press, indicates that the methods researchers use to report on analyses of survey data vary widely and ...

Outcome-dependent sampling designs are strategic methodologies in longitudinal research that prioritise the selection of study subjects based on observed outcomes. Rather than relying on random ...