IMARC Group valued the worldwide sales force automation (SFA) software market at $8.4 billion in 2023 and expects it to reach $21 billion by 2032, growing at a compound annual rate of 10.4 percent.

In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s hyper-competitive landscape, delivering a seamless, tailored customer experience is ...

Salesforce has unveiled its Agentforce platform in a bid to provide enterprises with intelligent conversational capabilities and autonomous agents designed to handle a wide range of day-to-day tasks.

Salesforce has agreed to acquire AI startup Cimulate, which focuses on intent aware search, to strengthen its Agentforce Commerce platform. The company has also announced plans to cut nearly 1,000 ...