Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

However, today I want to discuss a lesser-known, yet highly effective online sales technique – Video Sales Letters. What is a Video Sales Letter (VSL)? In simple terms, a VSL is a sale method aimed at ...

Business letters can be written to employees or managers, as well as clients and prospective customers. The business letter is a formal type of communication that is usually typed on 8 1/2 by 11-inch ...

Think of the following six points as a kind of “Sales Letter Writing 101.” These are the six components that legendary ad copywriter Robert Collier believed to be the basis of every great sales letter ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

Writing informative and persuasive copy can be difficult. Even if you manage to arouse readers' curiosity, maintaining their interest throughout your piece is a challenge. Our sales team is ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. As straightforward as a business ...

Crafting a resume and cover letter that doubles as a sales letter is a game-changer for ambitious professionals seeking six-figure roles. Your resume and cover letter should sell you as the ultimate ...

If you’d like to conduct remote interviews for content on your Web site via a webcam — in other words video interviews — it’s nice for viewers to be able to see both you and the guest. A new service ...