Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

A SWOT analysis, which is an acronym for a business’s strengths, weaknesses, opportunities and threats, helps business managers think in new ways, sometimes about things they would prefer to avoid ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...