As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...

While SRAM’s wireless Red eTap groupset has been around for a year now, it hasn’t been possible to fit a wide-range cassette for spinning up really tough climbs. That’s now changed with the addition ...

SRAM's three 1x11 mountain bike groups and the CX1 cyclocross group have earned praise for their simplicity and durability – but how will a 1x11 drivetrain designed for the road be received? With ...

SRAM is adding to its family of Guide disc brakes with the new Guide T. Even though it's billed as a budget-friendly choice, the new disc brake appears to be chock-full of the standard SRAM tech. For ...

It's time to take a look at our choices for Gear of the Year. These are the products, trends & tech that had the greatest ...

For a lot of folks, the single ‘biggest’ new product at Interbike this year was the launch of SRAM’s new RED gruppo. Advancing the success of last year’s FORCE group, RED is lighter, and shifts up ...

SRAM and Women in Sports Tech (WiST) have announced a partnership that will promote and increase opportunities and representation of women in cycling, including electronics, app development, and ...

Component maker SRAM has developed a wholly new, and ultra eco-friendly, component group creatively dubbed RE-cycle, partially in response to some environmentalists who have expressed criticism of the ...