Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

LONDON--(BUSINESS WIRE)--The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology. The ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ...

Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public figures are doubling down on SMS as a powerful way to build meaningful ...

Do you have any idea what the SMS open rate is? Ninety-eight percent. That's more than double the rate of emails, which is said to hover at around 42.35%. These numbers go to show just how relevant ...

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...