The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or ...

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how ...

Companies conduct marketing research with consumers to better understand their needs and determine customer satisfaction levels. Consumer research is particularly crucial when a company decides to ...

Whether driven by institutional goals or personal career ambitions, researchers are increasingly under pressure to deliver high-performing, high-impact research. The challenge is to secure funding, ...

This article was written by Buyside Market Specialist Phil Capone. Extreme volatility, macroeconomic uncertainty, new geopolitical risks, and increased regulations make navigating today’s markets ...

Obtaining informed consent is more than getting a signature on a form. Informed consent is one of the primary ethical considerations underlying research with human subjects. ALL human subject research ...

Despite significant advances in addiction science, a persistent and critical challenge remains: the vast chasm between the ...

With funding from the Alfred P. Sloan Foundation, Sheridan Libraries' OSPO launches an initiative to coordinate and support ...