The FINANCIAL — Although marketers have historically used Quick Response (QR) codes — square black and white barcodes — as marketing tools, survey researchers have often wondered if using QR codes on ...

As Fox rolls out its fall marketing campaign, the network has fully embraced the use of “quick response” codes throughout print, on-air and outdoor ads. Those codes — uglier, bitmap cousins to the UPC ...

I recently met an associate at Stone Brewing. I love Stone Brewing (plus, my god-daughter works there). We met on the back patio, exchanged pleasantries and ordered some drinks to enhance the ...

QR codes can be used for special offers, brand awareness or provide more information to the consumer. Using the QR code shifts the media channel from direct mail to online, allowing the consumer the ...