This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

You're off to a good start if sales statistics and demographic data all suggest that your business idea is a good fit for the general location you are considering. However, hard numbers don't tell you ...

The graduate certificate in qualitative research methods in Western Michigan University's College of Education and Human Development prepares you with skills in qualitative inquiry design and analysis ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

This course is available on the MSc in Applied Social Data Science, MSc in Environmental Policy and Regulation, MSc in European and International Politics and Policy, MSc in European and International ...