Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW When was the last ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Shortly after they turn 1, most babies begin to help others, whether by handing their mother an object out of her reach or giving a sibling a toy that has fallen. Researchers have long studied how ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Why do some people do more for the community than others? A new study from the University of Zurich, available on the PsyArXiv preprint server, now shows that personality traits such as extraversion ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...

Women are more generous than men, behavioral experiments show. Now, researchers have been able to demonstrate that female and male brains process prosocial and selfish behavior differently. For women, ...