Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...