Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers.

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

In this always-connected, on-the-go age, one type of medium has—until very recently—eluded the grasp of advertisers: programmatic audio. It’s no secret that an increasing number of people are using ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

The integration of Triton Digital‘s programmatic audio advertising marketplace with a top content-targeted video advertising network is now complete. As of today, digital audio industry tech firm ...