This paper describes the development and implementation of a plywood product mix model for Ponderosa Industrial, a medium-sized company that supplies 25% of the plywood in Mexico. A unique modeling ...

Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

A company's product line consists of a set of products that relates to one another; for example, a line of breakfast cereals. The product mix combines several product lines. A company may sell a line ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...