Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Discover how opaque pricing lets companies offer hidden discounts. Learn the benefits and types of opaque pricing strategies used in the travel industry.

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

I have been privileged to work over 25 years in the industrial sector. I am passionate about producing and selling things. Being able to walk in a production facility and watch how things are being ...

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you discounts. But that might not be the full story.

Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal Trade Commission’s recent announcement of an inquiry into ...

Toronto Metropolitan University provides funding as a founding partner of The Conversation CA. Toronto Metropolitan University provides funding as a member of The Conversation CA-FR. Wendy’s new ...