In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

PR Newswire emphasizes that writing clear, descriptive, and scannable press releases not only improves their readability but ...

Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial ...