If we were to follow current marketing protocol, the headline on this story should be This Article+. The question is: + what? By Neil Vigdor Maybe Pert Plus was on to something. Ditto for Puffs Plus.

When Andrew Goetz and Matthew Malin set out to name their unisex beauty brand 16 years ago, they decided to follow in the tradition of successful companies like Johnson & Johnson and Procter & Gamble, ...

This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

The plus sign (+) means "ADD" in programming and on calculator keyboards. For example, 10 + 7 means 10 added to 7. It is also used as a concatenation symbol for text fields. For example, city + ", " + ...

Fun with Numbers: The symbols for the arithmetic operations are quite common when we solve any mathematical problem. For addition we normally use the plus sign ("+") and for subtraction we use the ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...