BlueConic's Sam Ngo discusses balancing personalization efforts to benefit both consumers and companies and the evolution of digital experience. Sam Ngo, director of product marketing at customer data ...

Learn how hyper-personalization in retail works, why IT leaders must build real-time, data-driven systems, and how to implement scalable architectures with measurable outcomes.

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

The workplace is irrevocably altered. Employees who enjoy the comfort of working from home want to stay there. According to the Pew Research Center, 64% of Americans working from home in 2022 found ...

How can retailers balance personalization efforts against being perceived as creepy?

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...

TikTok’s meteoric rise isn’t just because of its entertaining content—it’s the power of its algorithm. By analyzing user behavior to serve highly personalized, engaging recommendations, TikTok has ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

The one-size-fits-all approach is outdated: there are more avenues for healthcare providers and payers to engage with patients and future customers. Yet, problems with navigating patients’ ...

It is a standard joke that when philosophers are asked to give a perspective on a topic, they first of all ask what it means and make no further progress. When it comes to personalized medicine, ...