PR has an image problem. Ah, the incredible irony of this statement. The people whose role it is to shape public perception have a persistent negative stereotype themselves. Like many of my industry ...
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. PR is an invaluable tool that becomes ...
A positive brand image is vital in today’s work culture of very discerning consumers who are not shy about vocalizing their concerns about companies’ ethics and practices. An informed and selective ...
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