Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here's a guide on how to do it right. With the increase in automation offered by Google ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly ...