PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Who doesn’t love a good metaphor inspired by the world of athletics? We often describe our endeavors in terms of climbing mountains, hitting home runs, scoring goals and so on. It may sound a lot more ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. James Faulkner: PPC is ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...