Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective, according to recent research from Hanapin Marketing. The ...

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Since the 2011 SEMPO State of the Market Survey was released back in March, I keep revisiting this one nagging data point, one that may be a sign for the reality of future marketing endeavors across ...

Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin ...