Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Just as there are words and terms that you can specify in your campaigns, you can also choose words that you want to omit. Negative keywords tell your ad platform to avoid placing ads on result pages ...

Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here's a guide on how to do it right. With the increase in automation offered by Google ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...