Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally lost? Here are some tips to help make ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...