When I saw the two colors Pantone chose for their annual "Pantone Color of the Year", I was shocked. One is "Ultimate Gray," an eponymous representation of the color half way between white and black.

Minion Yellow is a customized shade issued by Pantone with the express purpose of promoting the current installment of a certain film franchise which opened last weekend in theaters nationwide. It’s ...

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design or print physical products, ...

Pantone's newest colour is the first ever created by the institute to be inspired by and named after a character. Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with ...

It’s been three years since Pantone, self-declared arbiter of visible light, has declared a new color. But after 36 months of hard toil, the research team has emerged from the lab with the latest ...