While most SEO articles debate minor ranking factors, Google is fundamentally rebuilding how local search works.

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

Pre-internet, local businesses marketed themselves offline via traditional channels like print, radio, and television. Then, with the emergence of the internet, online promotional opportunities were ...