Economic uncertainty is having an impact on holiday retail spending forecasts. The NRF 2013 Holiday Consumer Spending Survey suggests that consumer outlays will rise by only 3.9 percent -- a 2% drop ...
With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...
CPR allows national brands and SMBs to move beyond clicks and impressions when advertising online, and only pay for in-store sales attributed to their ads. Until now, brands with a physical location, ...
Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and others as customers. With a ...
SEOUL, South Korea, Feb. 27, 2015 /PRNewswire/ — With a sharp increase in smartphone proliferation throughout the world, the time that people spend on their smartphones is rising sharply. Companies ...
Umbrella’s 3,000+ member agencies can now diversify their solution set and address the evolving marketing needs of local businesses with access to Empyr’s CPR™ (Cost Per Revenue) O2O platform.
To craft an all-rounded and seamless user experience through online and offline channels, Nespresso adopted mobile as its medium of choice to facilitate cross-channel communication with consumers.
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