Amid a litany of memes and disses, CEO Jensen Huang tries to correct the public about Nvidia's DLSS 5 by clarifying what kind of generative AI it is.

This will all be under our artists’ control, and totally optional for players' Hardware Nvidia has just shown off DLSS 5 coming this fall... and currently it looks a lot like an AI filter Graphics Cards 'It is basically DLSS.

Nvidia promised its new technology is a “dramatic leap in visual realism,” though gamers voiced fears it will diminish the artistic appearance of video games.

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a third-generation Texan who has written professionally ...

Nvidia announced its new RTX 50 series graphics cards. New and improved AI-powered features promise to boost frame rates and improve visual quality. With broad adoption of Nvidia-specific features, these AI innovations should keep the company on top.

But it's most likely to be more stuff about path tracing

Nvidia didn’t pivot into AI when it became trendy. Instead, the company was quietly building capability that didn’t fully make sense—yet.