The generic “store brand” label has been losing its stigma for years. Now, Target is attempting to further dispel the notion that an in-house brand equates to low quality with the launch of an organic ...

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

PHOENIX — As summer cookouts approach and grocery prices remain high, many shoppers are looking for ways to stretch their budgets. Experts say one effective strategy is choosing store brands over ...

Get ready to see the Pick n Pay No Name brand like you’ve never seen it before. The supermarket first launched its Pick n Pay No Name brand back in 1976. Next year (2026), marks 50 years of the ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...