Nirma’s sole USP, value for money, is not enough to take on rivals, analysts say Soaps and detergents company Nirma Ltd, which gave Hindustan Unilever Ltd’s (HUL) Surf a run for its money in the ...

How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...

The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A little girl in a frilly white dress twirls her way into a pack of detergent, to the ...

Choosing a mascot can be a mind-boggling task for new brands since the icon has to represent it in letter and spirit. Naturally, it’s a job that requires a lot of planning and thought. When Nirma ...

The Intellectual Property Appellate Board (IPAB), removing the Gujarat-based soaps and detergent giant Nirma's trademark for its proposed metal products, condemned the company's "excessive ...