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How To Launch A Hit New Product
Despite billions spent on research, development and innovation, studies show that as many as 90% of new product launches fail. Whether you're a tiny startup or a Fortune 100 corporation, "successful ...
Developing a new product and bringing it to market is a process — make that a series of processes — with multiple challenges ...
For any new product, it’s critical to nail down the proper timeline, which will take some art and science to determine. Don’t launch without research — timing beats speed every time. Strong core ...
Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...
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