Netflix is opening two "Netflix Houses" in the US this year. Are those theme parks? Kind of. But they're really marketing programs for Netflix superfans. A few years ago, it seemed hard to imagine ...

From Stranger Things and Squid Game to Love Is Blind and KPop Demon Hunters, the original streaming giant is bringing the mystery and magic of some of its biggest shows to a new entertainment venue ...

Netflix and MrBeast are testing mini theme parks to transport their IP off-screen. The venues are built to wow fans of the brands and meet consumer demand for IRL experiences. Experts broke down the ...

Netflix, the DVD-by-mail company that became a streaming company, is about to open two … I'm not sure what to call them. Let's use Netflix's term for the moment: "immersive experiences." Does that ...

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