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Modelo starts 2026 with 'bold' new beer format

Modelo is starting the new year with a new drop, said to deliver "bold, authentic flavor"—just without any of the alcohol.

Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option

Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish and is the #1 beer in the U.S. in ...
Marketing Dive

Modelo dethroned Bud Light in America — here’s what the numbers say

For the first time in over two decades, Bud Light recently lost its title as the best-selling beer in America. Amid ongoing controversy and conservative backlash from a partnership with TikTok ...