Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

TOKYO -- In Japan, more men are now using cosmetics and makeup every day. Many want to have healthy, good-looking skin. This change started during the･･･ ...

TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...