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The new framework addresses the industry’s biggest gap in ABM measurement and replaces vanity metrics with verified engagement, first-party data and privacy-aligned intelligence, helping enterprise te ...

Forbes contributors publish independent expert analyses and insights. Boston-based writer, speaker, and advisor on innovation and change. Measuring innovation is one of the most vexed problems that a ...

Christian Yao does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...