Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...

A popular streaming service boasts a film inventory approaching 4,000 titles. When it’s time to pick a movie, are you more likely to quickly make a decision or meticulously sift through the ...

Research in decision-making has increasingly focused on the continuum between maximisation and satisficing. Maximisation is characterised by an exhaustive search for the optimum option, often ...