Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work. The post Your AI is not helping if it makes me do the work appeared ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

Apartment marketers have energized the marketing stack with marketing technology—or MarTech—for every step of the customer journey from the initial lead generation/customer engagement part of the ...

Marketing technology (martech) is essential for driving growth and efficiency. As companies increasingly invest in digital tools to connect with their customers, the importance of martech has never ...

The proportion of marketing budgets spent on martech in Thailand is set to rise, according to Thailand's Martech Report 2024, a joint annual study by Content Shifu and Hummingbirds Consulting. The ...