Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Marketing technology (martech) has become an instrumental part of any marketing campaign today. From monitoring reach to measuring conversions, there are hundreds of players and tools to choose from.

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

To anyone working outside of marketing or the tech world in general, the term ‘martech’ might sound like just another sales and marketing portmanteau in a long line of technologies, which include ...

Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

In today's rapidly evolving digital landscape, marketing teams face the daunting challenge of capturing the attention of an increasingly connected global audience. As the competition for consumer ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.